Why did you first step into mentorship or coaching?

After spending over 30 years in sales, marketing, and business development—teaching and guiding businesses daily on how to build and scale—I found myself at a crossroads. A severe workplace accident, the second that forced me out of my established career, completely changed my path. During my recovery, I learned how to build and grow businesses online, adapting everything I knew from the offline world into the digital space.

Stepping into mentorship and coaching was a natural progression. It allowed me to take the wealth of experience I had gathered and share it with others who were just starting or looking to transition. Today, I support individuals in building and scaling their businesses online, mentoring them through their first 12 months, and often offering free coaching on the side to ensure they feel seen, supported, and empowered.

Mentoring gives me the ability to help people truly show up in their business, to find their confidence, and to step into their own potential. There is nothing more fulfilling than watching someone transform from uncertainty to clarity, and from fear to taking courageous action in their business.

What philosophy or values guide how you mentor others?

This is such an important question because every business owner and every new student learning to build and scale a business comes with different values, learning styles, and goals. To mentor effectively, I first needed to deeply understand my own values, which I did through reading The Values Factor by Dr John Demartini—a book I now recommend to every person I mentor. It was a game-changer in helping me discover what truly drives me and how to align my actions with what matters most.

This is the same journey I take my clients and students through. I encourage them to explore their values first so we can build their business in a way that feels aligned and authentic to them.

At the heart of my mentoring philosophy is service. It is never about me; it is always about them. My role is to cheer them on, support them to find clarity, and guide them to succeed in life and business on their terms. A successful mentor and coach knows when to step back, listen deeply, and walk beside their clients, empowering them to step into their own potential with confidence.

Tell us about a mentee/client transformation you're proud of.

Today, I want to share the story of Sarah, who is not only one of our valued community members but also a moderator in our group. Over the past 12 months, I have witnessed an incredible transformation in Sarah, both personally and professionally.

When Sarah first stepped into the online space, she and her partner were really struggling financially and facing challenges in many areas of life. She came in with uncertainty, but also with a willingness to learn and grow. Watching her journey has been nothing short of inspiring.

Sarah has experienced deep personal growth, developing a powerful belief in herself and her vision. Her transformation is evident in the way she now shows up online. Her storytelling through social media posts captures hearts and inspires others, and she has mastered the art of attraction marketing and lead generation, using these skills to build her own online business with confidence.

One thing I always share with those I mentor is the importance of understanding what you truly want in life and learning how to take others on that journey with you. Sarah embodies this. She has stepped into her purpose, sharing her story in a way that not only brings people into her world but also empowers them to believe in what’s possible for themselves.

I am so proud of Sarah’s growth, and I know she will continue to impact many others who cross her path. If you haven’t met Sarah yet, I encourage you to reach out and connect with her—you will instantly see the light she brings into this space.