🌟 The Women Leading the Way: Change Makers Highlight Stories That Inspire
We proudly celebrate two incredible women creating real change in our community:
🔹 Fiona Edmunds – Real Estate Agent & Buyer/Vendor Advocate
Your go-to for buying or selling property with expert advocacy on your side. Fiona provides sharp market insights, strong negotiation support, and personalised strategies to help you achieve the best possible outcome—whether you’re finding your dream home or maximising your sale.
🔹 Kylie King – Hypnotherapist & Business Mindset Mentor
Award-winning hypnotherapist and past-life regressionist, Kylie blends strategy with soul to unlock your fullest potential. As founder of the ALIBI Awards, she champions women doing business their way, honouring every courageous chapter of their journey and guiding them to step boldly into what’s next.
🏡 Fiona Edmunds
Licensed Real Estate Agent | Specialist Buyer & Vendor Advocacy
"From the bush to the beach, we buy and sell well!"
Hi, I’m Fiona — or Fi to my friends. My path into real estate began after 20 years in corporate law, followed by a leap into health and wellness business ownership. Over time, I discovered my true passion: helping people navigate the property market with care, integrity, and purpose.
What started as supporting family and friends with property soon became my calling. I became licensed to buy and sell properties, specialising in buyer and vendor advocacy — because genuine representation matters. My approach combines data-driven insights, negotiation expertise, and a people-first philosophy.
✨ My Philosophy
Real estate isn’t just about transactions — it’s about people.
Success comes from authentic connection and solution-focused outcomes.
Whether it’s a first home, an investment, or a family move, my mission is to reduce stress, save time, and secure the best terms.
"Owning a home is a keystone of wealth… both financial affluence and emotional security." – Suze Orman
Outside of work, I find balance in gardening, sustainable living, and family life. From raising chickens (all 11 with names!) to experimenting with permaculture on our hobby farm, these simple joys ground me.
If you’re seeking a genuine, positive, and strategic partner on your property journey — I’d love to connect.
📌 Guiding you through each step of your property journey — turning dreams into reality with purpose and precision.
🌸 Kylie King
Hypnotherapist & Business Mindset Mentor | Founder of the ALIBI Awards
🔥 From Burnout to Breakthrough
Not too long ago, I was juggling career, family, and expectations — and burning out fast. I’d climbed the ladder, managed multimillion-dollar KPIs, earned my MBA… but inside, I felt lost and disconnected.
In 2019, I took a leap. I resigned, breathed, and started my business. At first it was coaching, then mindset mentoring, then hypnotherapy and past-life regression. Each step was about helping women come home to themselves — just as I was learning to do for me.
💎 Your Journey is Worth Honouring
For me, success isn’t about climbing ladders anymore. It’s about building something sustainable, real, and aligned. That’s how the Australian Ladies in Business Initiative (ALIBI) was born — first as an online community, then as courses, a podcast, and finally the ALIBI Awards.
The awards are about visibility and courage — not just wins. They celebrate women who show up for their business, families, and communities, even when it’s hard.
🌺 Today
I now run multiple businesses, homeschool my kids, and guide women through deep healing and empowerment. Some days it’s messy. Some days it flows. But every bit of it is aligned.
And if you’re in a season of burnout, questioning, or change, please know this:
You don’t need permission to start over.
You don’t need a perfect plan.
You are allowed to take up space — fully, boldly, unapologetically.
💬 “Women deserve to be seen not just when they win, but for simply showing up.”
📌 Come home to yourself — no permission required.
👉 Connect with Kylie:
✨ These two women show us that leadership isn’t about perfection — it’s about courage, purpose, and staying true to what matters most.
