What inspired you to step into the online space?

I first entered the online space when I rebranded my business as The Answer Is Yes. At the time, I was working as a fire trainer—hard, hot work under the sun, often on large industrial sites. It was exhausting, physically draining, and I knew there had to be a better way. I began exploring how to make fire training more sustainable and duplicatable. That led me to develop one of my first online courses, long before online learning became the norm.

There was no legal requirement for fire training to be face-to-face, so I took the opportunity to digitise it. I also pioneered remote fire audits—conducting walkthroughs via Zoom—which allowed me to expand my services from local clients to regional and even national ones. Ultimately, I went online because I wanted efficiency, scale, and freedom from the physical limitations of on-site work. It was about working smarter—not harder—and creating something that could grow without burning me out.

What were your biggest fears or challenges going digital?

My biggest fear in going digital was putting myself out there—sharing knowledge publicly, knowing it would be open to review, critique, and judgement from others in the industry. Once it is online, it is visible. There is a vulnerability in that.

I also faced imposter syndrome, especially when highly credentialed professionals began approaching me for help. I remember meeting a cybersecurity expert—the top in the South Pacific—who asked me to help him move his training online. My immediate fear was, What if I mess this up? What if I cannot deliver the outcome he needs?

But I found a way to move forward despite the fear. I offered to host and build the program at no upfront cost, sharing in sales instead. That model gave us both confidence and allowed me to refine my skills while delivering real value.

The good news? Online training is flexible. Unlike printed books, it can be edited, updated, and customised. That adaptability has been one of the most empowering discoveries—especially as I began creating bespoke, business-specific courses that evolve with the client’s needs.

How has your online presence created impact or change?

My online presence has evolved from necessity to impact, with significant transformation over time. Initially, I struggled to find platforms that allowed per-course pricing rather than per-user charges, which made online education financially unviable for many. I started with Teachable, which gave me a fixed-cost entry point—but it quickly became limiting.

In 2024, I made the bold move to develop and launch my own Learning Management System (LMS), built on the Moodle framework. This gave us full control over functionality, cybersecurity, content structure, and delivery. The shift was monumental: we migrated every course manually, restructured titles to reflect the problems they solve, and rebuilt our public-facing website to align with our broader mission.

With this foundation, we expanded into multiple verticals. We now host:

The Answer is Yes Academy – offering over 350 expert-led business, compliance, and professional development courses.

The Entrepreneurs' Ecosystem – a membership platform featuring 300+ business-building courses for solopreneurs and corporate upskillers.

The Kids Academy – tailored to educators, parents, and children, with a strong focus on Indigenous education and curriculum-aligned content.

Beyond our own products, we white-label our LMS for other trainers and organisations, empowering them to deliver their own branded training while retaining intellectual property and cyber integrity. We even support LTI integration, connecting our platform to client systems without compromising content security—something not possible on earlier platforms.

Perhaps most powerfully, I am not building this alone. I now lead a collaborative of 86 coaches and trainers, helping them convert their expertise into enduring digital assets. We are creating not just content, but legacy—making knowledge accessible, empowering growth, and expanding globally, with international clients.

The result? We have become a central hub of transformation, education, and empowerment—proving that digital presence, when used wisely, creates meaningful and scalable impact.